Marketing analyses for the Arab National Bank Essay

Marketing analyses for the Arab National Bank - Essay Exampleaccepting tilling run. The bank as its programs accommodate to fit into Sheria the Muslim teaching. It is the reason that the company targets racy income earners and business Saudis because they have changed to banking system service.There ar no barriers for the company to expand its services to other ranches in the country. The strategic direction of the bank projects opening move up of more branches and targeting female high income. There are many options available for the company such(prenominal) as partnering with otherThe bargaining power of the suppliers is high, the customers who deposit money, mortgage, loans, the interest rates. The bank suppliers of the money demand high level of accountability and interest rates.The buyers in this case the loan seekers, mortgage and other withdrawal services. The calculate and credit card users demand high level of security for the tease they use. Availability and reliabi lity of the services is critical for the buyers.in card payment executions and it has a value divvy up of 60%. It pith there are other top banks in Saudi that offers better services. Charge card transaction competitive position is at number 4,with 5.4% value share, the debit transactions has a value share of 7.3% and it is also ranked 4 and the credit card transactions has 5.6% value share where it is ranked 7th.The bank has put in place plans to target female consumers but starting only women branches that targets high income women. The cards that the bank offers has a wide range of services that meet the customer needs. The company is also venturing into engineering by having touch screen where it offers credit to customers to purchase the devices.The bank has a range of prices and interests that are clear-cut by the Central Bank. The bank also strategized on bringing services closer to the customers through foundation of more branches in remote areas.The bank is committed in implementing a well-structured contingency plan to antipathetical the